Volkswagen: Closer by Bouffant, Ogilvy Cape Town for Volkswagen

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Volkswagen: Closer

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Industry Cars, SUV & Four Wheel Drive
Media Film
Market South Africa
Agency Bouffant
Agency Ogilvy Cape Town
Director Erik Van Wyk
Executive Creative Director Chris Gotz
Art Director Gareth Mcpherson
Copywriter Jacques Massardo
Producer Melina Mcdonald
Released July 2012

Credits & Description

VW goes beyond the road:

VW's new commercial is a deeply moving portrait of awoman's emotional journey that proves the best technology really does bring us closer together. Developed by Ogilvy Cape Town, the concept centers on a woman’s brave leap of faith to follow her heart and drive through the night to deliver a note in person.

Director Erik Van Wyk combines meditative beauty with a sensitivity to the lead character's vulnerability to create the backdrop for her tale of bravery and self-exploration. With his trademark elegance, Erik handles this love story with great restraint. Each scene - from the lingering decision at the start, to the hypnotic connection between deer and driver and ultimate reunification of lovers - a moment of magic. The result is a visual poem that expresses the warmth at the heart of VW technology.

Media: TV
Geo: South Africa
Category: Automotive
Agency: Ogilvy
Brand: Volkswagen
Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Directors: Jacques Massardo, Gareth McPherson
Art Director: Gareth McPherson
Copywriter: Jacques Massardo
Agency Producer: Iris Vinnicombe
Production Company: Bouffant
Director: Erik Van Wyk
Producer: Melina McDonald