Volkswagen: TRANSLATOR by ALMAP BBDO Brazil for Volkswagen

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Volkswagen: TRANSLATOR

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Industry Cars, SUV & Four Wheel Drive
Media Film
Market Brazil
Agency ALMAP BBDO Brazil
Director Pedro Moreira Becker
Executive Creative Director Marcello Serpa
Creative Director Luiz Sanches Jr.
Art Director Julio Miguel Sarkiz Andery
Copywriter Marcelo Nogueira
Account Supervisor Herlander Zola E Ana Paula Lobão
Production Fat Bastards
Released June 2011

Awards

Cannes Lions 2011
Film Lions Cars Silver

Credits & Description

Type of Entry: Product & Service
Category: Cars
Title: TRANSLATOR
Advertiser/Client: VOLKSWAGEN
Product/Service: TIGUAN
Entrant Company: ALMAPBBDO São Paulo, BRAZIL
Advertising Agency: ALMAPBBDO São Paulo, BRAZIL
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Director: Julio Andery
Copywriter: Marcelo Nogueira
Agency Producer: Vera Jacinto/Gabriel Dagostini
Advertiser's Supervisor: Fernão Cosi/Vanessa Previero/Ana Beatriz Moreira Porto/Aline Macedo/Malu De Godoi
Account Supervisor: Herlander Zola/Ana Paula Lobao
Production Company: FAT BASTARDS São Paulo, BRAZIL
2nd Production Company: MOVIEART São Paolo, BRAZIL
Director: Pedro Becker
Sound Design/Arrangement: Raw Produtora De Audio
Post Production: Fat Bastards/Casablanca
Brief Explanation:
Open on a Volkswagen Tiguan parking on a street. A VO explains that now the Tiguan features Park Assist, which detects the parking space and maneuvers the car. During the whole spot, we see a man translating the VO into sign language on a picture-in-picture screen. The VO concludes by saying that this way, drivers can park the car without using their hands. That’s when we realize that the man translating the VO into sign language was actually the driver parking the car during the whole commercial.