Volkswagen Film PREGNANCY TEST by DDB Paris

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PREGNANCY TEST

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Industry Cars
Media Film
Market France
Agency DDB Paris
Released August 2003

Awards

Eurobest 2003
Tv/Cinema Cars Bronze

Credits & Description

rovided that goes quickly. And yet no need for alibis, and even less than being the father of a large family to be able to drive a Touran. The young women, who are confronted with this sudden desire of Touran from their sycophants, are not taken in and the Volkswagen brand will reassure all this small world by proclaiming at the end of the films "No need to have children to drive a Touran". End of the debate.
The moral of the story: the new Volkswagen Touran proves to be the only microvans able to seduce single people. The signature "No kids. No Touran" is here to remind it to those who still wouldn't have understood.
Context

Volkswagen and Louis XIV DDB have orchestrated a very ambitious launching campaign meant to "make up for lost time". As a matter of fact, launching the Touran on a highly competitive segment, 7 years after having launched the first Renault Scénic, needed an up to the situation campaign with a strategic concept available in TV, press, poster and radio, as well as a very complete below the line marketing plan (events, partnership, multi-targeted direct marketing, teasers and internet pre-order system).
On arriving today on the segment, Touran constitutes the most comprehensive offer of the microvans segment and managed to become THE reference in terms of safety, habitability, modularity, number of seats, level of equipment and motorizations.
Philosophy/Solution

The arrival of the Touran, the new Volkswagen's microvan, should considerably disrupt the eveyday life of single people and other young couples without child. Not all of them, but undoubtedly the Touran should support an increase in the birth rate for those who are convinced that it is necessary to have children to buy themselves a Touran. The chatting up of young mothers in the shopping centres and the consumption of pregnancy tests should literally explode.
The Volkswagen Touran should seduce more than a family, with or without any children.
Title "Pregnancy Test"
Original Title "Le test de grossesse"
Agency DDB PARIS
City Paris
Production Company: Uturn / PH
Advertiser Volkswagen
Brand Name Volkswagen
Product Name Touran
Business Sector Station Wagons & Monospace
Date of First Publication 4/12/2003
Market France
Country of Production France
Language English
Type Television & Cinema
Length 30 seconds
Tagline No Kids. NoTouran
Original Tagline Avec ou sans enfants
Executive Creative Director Bertrand Suchet
Creative Director Olivier Moine, Nicolas Chauvin
Art Director Nadège Lescrauwaet
Copywriter Coralie Protat
Director Xavier Giannoli
Agency Producer Agathe Michaux
Account Manager Fanny Lesure
Account Supervisor Xavier Mendiola
Advertising Manager Yves Moulin, Patrick Fourniol, Caroline Méchaï