Volkswagen Film Test Track by ALMAP BBDO Brazil

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Test Track

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Industry Trucks, Vans & Pick-Up Trucks
Media Film
Market Brazil
Agency ALMAP BBDO Brazil
Chief Creative Officer Luiz Sanches
Executive Creative Director Bruno Prosperi
Creative Director Rynaldo Gondim
Art Director Paulinho Ribeiro
Creative Tales Bahu, Vinicius Valeiro
Production Boiler Filmes
Director Dulcidio Caldeira
Released May 2018

Credits & Description

Media: TV
Category: Automotive
Client: Volkswagen
Agency: AlmapBBDO, São Paulo
Production: Boiler Filmes
Country: Brazil
Director: Dulcidio Caldeira
Chief Creative Officer: Luiz Sanches
Executive Creative Director: Bruno Prosperi
Creative Director: Rynaldo Gondim
Art Director: Paulinho Ribeiro
Creative: Tales Bahu
Creative: Vinicius Valeiro
Executive Producer: Luiz Braga
Account Services: Filipe Bartholomeu, José Lopes, Leandro Gregório, Leandro Moreira, Bruna Gomes, Luis Buratin e Vinicius Larrea
Planning: Sergio Katz, Denis Camargo, Aline Alonso e Júlia Albero
Media: Fabio Urbanas, Felipe Proença, Dayane Manfrere, Thais Corsi, Lucas Gilardino e Marianna Rufino
Agency TVC Production: Vera Jacinto, Diego Villas Bôas e Daniella Manunta
Production Coordinator: Cris Moura
Photography: André Faccioli
Editing: Ricardo Quintela
Finalization Coordinator: Fezão Barbieri:
Finalization: Clan VFX Correção de Cor
Color Correction: Bleach
Audio Production House Account Services: Rachel Buzzoleti e Lia Giuliani
Audio Production House: Raw Áudio
Producer: Equipe Raw Áudio
Maestro: Hilton Raw
Production Account Services: Juliana Martellotta e Adriana Monteiro
Approval: Ricardo Alouche, João Herrmann, Alexandre Campiotti, Rogerio Sakurai, Paulo Razori e Marilia Mizuno
Published: April 2018
"Test Track" highlights the cargo capacity of the Volkswagen Trucks Delivery Family. Created by AlmapBBDO, the film presents the new line of trucks, designed for urban transportation.
Everybody knows how to put four elephants inside a VW Beetle. But how about fitting an entire test track inside a single VW truck?
"Test Track" – created by AlmapBBDO – proves that it can be done. For the spot, a test track was custom built to be functional for performance and, when disassembled, to fit inside the cargo compartment of the vehicle. All obstacles were projected and built according to a volumetric study. The assembling of the parts – shown in fast-forwarded reverse – was all choreographed following the structure of Korsakov's song "Flight of the bumblebee". To get it right, the truck had to be loaded 37 times. The making of shows the details of the production design.