Volkswagen Film Volkswagen: Wedding by DDB Auckland

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Volkswagen: Wedding

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Industry Cars
Media Film
Market New Zealand
Agency DDB Auckland
Director Adam Stevens
Executive Creative Director Toby Talbot
Art Director Gavin Saikimotu
Copywriter Natalie Knight
Producer Mark Foster
Account Supervisor Scott Wallace
Editor Tim Mauger
Released May 2011

Credits & Description

Category: Cars
Advertiser: VOLKSWAGEN
Product/Service: VW
Production Company: ROBBERS DOG FILM, Auckland, NEW ZEALAND
Date of First Appearance: Apr 29 2011
Executive Creative Director: Toby Talbot
Copywriter: Natalie Knight
Art Director: Gavin Saikimotu
Agency Producer: Judy Thompson/Tania Jeram/Jane Mill
Account Supervisor: Scott Wallace
Advertiser's Supervisor: Dean Sheed/Denise Goodwin
Producer: Mark Foster
Director: Adam Stevens
Editor: Tim Mauger
Sound Design/Arrangement: Liquid Studios
Post Production: Stefan Coory At Blockhead
Music: Peter Van Der Fluit/Liquid Studios
Account Manager: Joni Liggins
Planner: Lucinda Sherborne/Gina Williams
Director Of Photography: Crighton Bone

English Description
In New Zealand, Volkswagen are seen as premium European cars, and are thought to be too expensive by many new car buyers. Volkswagen wanted to change that perception, they reduced the cost of their cars across the range, making a Volkswagen even more affordable. We were briefed by Volkswagen to create a campaign that highlights the price and value of a new Volkswagen.

Here we see a father of the bride sitting the corner at the wedding, tinged with sadness because he could of used the money for a VW car.