Volvo Film Backseat Drivers by Cake New York

Adsarchive » Film » Volvo » Backseat Drivers

Backseat Drivers

Pin to Collection
Add a note
Industry Cars
Media Film
Market United States
Agency Cake New York
Released March 2013

Credits & Description

Media: TV
Category: Automotive
Agency: Cake
Brand: Volvo
Geo: Americas, United States
While most auto marketing involves something to the effect of sleek cars making turns on curvy mountain roads, Volvo took a different track (ahem, tack). They wanted to demonstrate that their cars are designed around drivers AND passengers, so they turned to, well, untraditional car reviewers. They invited children to weigh in on their XC model vehicles from the back seat. In an online video shared on YouTube and across Volvo’s social channels, the Volvo XC60 and XC90 are reviewed by real kids -- not actors -- who give their unfiltered views (as kids do) on how the car suits their needs.

Advertising Agency: Cake, New York, USA
Managing Partner: Greg James
Group Director / Social Marketing: Stacy Fuller
Social Marketing Manager: Aaron Jarosh
Additional credits: Havas Media, Rooster NYC
Published: February 2013