Volvo Film Song of The Open Road by Grey New York

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Song of The Open Road

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Industry Cars
Media Film
Market United States
Agency Grey New York
Executive Creative Director Matt Orourke
Art Director Denise O'bleness
Copywriter Walt Whitman
Account Executive Andreas Dahlqvist
Production Anonymous
Production Iconoclast
Director Niclas Larsson
Released September 2016

Credits & Description

Volvo this week launches a new campaign for the new S90 luxury sedan, celebrating those who follow their own paths. The opening film draws inspiration from the words of the legendary poet, Walt Whitman, and his "Song of The Open Road." Narrated by the actor Josh Brolin, who brings sincerity and intensity with his voice, the story follows a writer searching for inspiration away from the confines of daily life. The open road offers the writer the opportunity for adventure. The campaign for the S90 is the latest installment of Volvo's "Our Idea of Luxury" theme, first introduced in 2015 with the XC90 model. The campaign story and related elements will be featured across a variety of platforms, including television, radio, print, social, and digital, during 2016 and beyond. Volvo has defied convention in reinventing its new car line-up and its advertising with its non-linear storytelling from Grey.
Media: TV
Category: Automotive
Client: Volvo
Agency: Grey New York
Production: Iconoclast / Anonymous
Country: United States of America
Director: Niclas Larsson
Chief Creative Officer: Andreas Dahlqvist
Executive Creative Director: Matt O’Rourke
Copywriter: Walt Whitman
Art Director: Denise O’Bleness
DoP: Jeff Cronenweth