Voyages-sncf.com Film ESCAPE TO SOUTH AFRICA by Czar, DDB Paris

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ESCAPE TO SOUTH AFRICA

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Industry Railways
Media Film
Market France
Agency Czar
Agency DDB Paris
Director Pleix
Art Director Alexander Kalchev, Siavosh Zabeti
Account Supervisor Stephane Hardel, Fabien Donnay, Helene Lardier
Production The Agency
Executive Creative Director Sylvain Thirache, Alexandre Hervé
Released March 2011

Credits & Description

Category: Interactive Film
Advertiser: VOYAGES-SNCF.COM
Product/Service: FRENCH RAILWAY
Agency: DDB PARIS
Production Company: HENRY DE CZAR, Clichy, Paris, FRANCE, FRANCE
Production Company: THE, Clichy, Paris, FRANCE, FRANCE
Date of First Appearance: Mar 23 2011
Executive Creative Director: Alexandre Hervé
Copywriter: Alexander Kalchev/Siavosh Zabeti
Art Director: Alexander Kalchev/Siavosh Zabeti
Agency Producer: Julie Mathiot
Account Supervisor: Stephane Hardel/Fabien Donnay/Helene Lardier
Advertiser's Supervisor: Pierre Alzon/Béatrice Grenade/Capucine Gagnez/Emmeline Dejean
Director: Pleix
Other Credits: Construction Of The Boxes: Guillaume Amossé

English Description
DDB Paris creates a new service for the french railway's booking site

"The Escape Service" let people escape to any destination they wanted to by the simple push of a magical red button.
Together with french collective Pleix, we designed three celebrations that emerged out of a 3x3 meter black box that unfolded like a huge jack in the box.
At the end of the youtube video, people could themselves push the button and experience a first-person view of the "Escape Service".