VR Finnish Railroad Company Film The Escape Train by TBWA\ Helsinki

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The Escape Train

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Industry Shows, Events & Festivals, Railways
Media Film
Market Finland
Agency TBWA\ Helsinki
Production Nordisk Film
Released December 2017

Credits & Description

Media: Interactive
Category: Travel, transport & tourism
Brand: Finnish Railways
Agency: TBWA\ Helsinki
Production Company: Nordisk Film
Geo: Finnland
Project: http://escapetrainmystery.com/
Synopsis:
The Escape Train is an almost 1,000 km, 13-hour, immersive escape room experience on rails, inspired by the 20th Century Fox film Murder on the Orient Express.
The Escape Train is set up in two carriages reserved entirely for the game. The players work in two teams to solve tasks and puzzles throughout the 13-hour journey to find the answer to the murder mystery. The teams are captained by non-fiction writer Katleena Kortesuo and actor Riku Nieminen. The rest of the players are recruited through an online competition.
The game is inspired by the Murder on the Orient Express film by 20th Century Fox. It is a modern take on the story and set in the Finnish context.
The Escape Train will take place on December 13th 2017 on the IC265 train leaving 18:49 from Helsinki and arriving in Rovaniemi a little less than 13 hours later.
Finnish Railways and TBWAHelsinki are arranging the world's longest-running escape room, on a moving train. The world's longest-running escape game, titled the Escape Train, departs from Helsinki on December 13th, and travels 1,000 kilometers to Rovaniemi, the capital of Lapland. The game will take place on a 13-hour passenger train journey, and it is inspired by the new star-studded 20th Century Fox film, Murder on the Orient Express. The Escape Train continues a series of exceptional marketing stunts by Finnish Railways. In May, the company clad the famous Men of Rock statues at the Helsinki Central Station with the iconic KISS masks. The stunt was organized to welcome the band on the Finnish leg of their World Tour, and it gained widespread coverage in medias such as BBC and Lonely Planet.