Walmart Film PONY by J. Walter Thompson Buenos Aires

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PONY

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Industry Retail, Distribution & Rental companies
Media Film
Market Argentina
Agency J. Walter Thompson Buenos Aires
Director Robert Bonomo
Executive Creative Director Pablo Alvarez Travieso, Gonzalo Vecino
Creative Director Ariel Abadi, Joaquín Ares
Art Director Martin Giudicessi
Copywriter Juan Manuel Marin Fraga
Producer Geo Orellana
Account Supervisor Soledad Gonzalez
Editor Pablo Colella
Production Folk Cine
Released May 2010

Credits & Description

Category: Retail Stores
Advertiser: WALMART
Product/Service: WALMART
Agency: JWT ARGENTINA
Production Company: FOLK CINE, Buenos Aires, ARGENTINA
Date of First Appearance: May 6 2010
Chief Creative Officer: Gonzalo Vecino/Pablo Álvarez Travieso
Executive Creative Director: Gonzalo Vecino/Pablo Álvarez Travieso
Creative Director: Joaquín Ares
Copywriter: Juan Manuel Marin Fraga
Art Director: Martín Giudicessi
Agency Producer: Federico Videtta/Laura Martinez
Account Supervisor: Soledad Gonzalez
Producer: Geo Orellana
Director: Robert Bonomo
Editor: Pablo Colella
Post Production: La Cupula
Cameraman: Carla Lucarella
Planner: Mercedes Santesteban
Director Of Photography: Christian Cottet

English Description
Pony exploits with humor the most common consumer behavior, the fact that when they purchase something, they want to tell everyone about it and brag about the most outstanding features of their newly acquired product. The piece communicates a specific offer, making use of satire and it stands out differentiating itself from the rest of the competition in market dominated by the saturation of offers and discounts.