GARAGE by Saatchi & Saatchi London for Wall's

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GARAGE

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Industry Sauces, Sausage and meat products
Media Film
Market United Kingdom
Agency Saatchi & Saatchi London
Released June 2012

Awards

Cannes Lions 2012
Film Lions Savoury Foods Silver

Credits & Description

Type of entry: Product & Service
Category: Savoury Foods
Advertiser: KERRY FOODS
Product/Service: WALL'S
Agency: SAATCHI & SAATCHI London, UNITED KINGDOM
Advertiser KERRY FOODS
Product WALL'S
Entrant SAATCHI & SAATCHI London, UNITED KINGDOM
1 of 2 Campaign
Type of Entry: Product & Service
Category: Savoury Foods
Title: GARAGE
Advertiser/Client: KERRY FOODS
Product/Service: WALL'S
Entrant Company: SAATCHI & SAATCHI London, UNITED KINGDOM
DM/Advertising Agency: SAATCHI & SAATCHI London, UNITED KINGDOM


Brief Explanation
Historically British men have found it difficult to express their feelings.

To help them express their gratitude for Wall’s grub we created Alan - a small singing dog in a box who sings their feelings for them. In this case it’s to garage lady over some drum ‘n’ base.