Warburtons: CELEBRATION by Gorgeous Enterprises, Y&R London for Warburton's

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Warburtons: CELEBRATION

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Industry Crispbread
Media Film
Market United Kingdom
Agency Gorgeous Enterprises
Agency Y&R London
Executive Creative Director Mark Roalfe
Art Director David Godfree
Copywriter Mark Waldron
Account Supervisor Nick Fokes
Editor Paul Watts
Released June 2011

Awards

Cannes Lions 2011
Film Lions Sweet Foods & Snacks Bronze

Credits & Description

Type of Entry: Product & Service
Category: Sweet Foods & Snacks
Title: CELEBRATION
Advertiser/Client: WARBURTONS
Product/Service: TOASTIE/FARMHOUSE BREAD
Entrant Company: RAINEY KELLY CAMPBELL ROALFE/Y&R London, UNITED KINGDOM
Advertising Agency: RAINEY KELLY CAMPBELL ROALFE/Y&R London, UNITED KINGDOM
Executive Creative Director: Mark Roalfe
Art Director: David Godfree
Copywriter: Mark Waldron
Agency Producer: Jody Allison
Planner: Neasa Cunniffe/Ben Kay
Account Manager: Josh Harris
Account Supervisor: Nick Fokes
Production Company: GORGEOUS London, UNITED KINGDOM
2nd Production Company: PIONEER PRODUCTIONS Budapest, HUNGARY
Editor: Paul Watts
Sound Design/Arrangement: Munzie At Grand Central
Music: Artist/Title: Millie Small " Tom Hark "
Animation: N/A
Post Production: The Mill

Brief Explanation:
In the Warburtons bakery we see the bakers going about their daily business. We see the ovens switched on and a foreman approaching the mouth. A fresh loaf comes out, the foreman inspects it, and raises it high in the air with pride. We see the bakers all rejoice at the sight of the loaf as we see the counter tick from 999,999 to 1 million.

We cut back to the beginning of the sequence to see the same baker switch the ovens on and begin the process again. The process ends in jubilation as the 1,000,001st loaf comes through the oven.