Warburton's Film Pride & Breadjudice, 2 by WCRS

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Pride & Breadjudice, 2

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Industry Bread
Media Film
Market United Kingdom
Agency WCRS
Executive Creative Director Billy Faithfull
Creative Director Andy Leek, Jonny Porthouse
Creative Gina Ramsden, Freya Harrison
Production Another Film Company
Director Declan Lowney
Producer Simon Monhemius
Released October 2017

Credits & Description

WCRS has launched an entertaining new ad campaign for Warburtons, bringing romance and nostalgia to the UK bread ailse with 'Pride & Breadjudice', with Peter Kay in the starring role. Following a similar theme to Warburton’s previous ad campaigns, the creative begins with Peter Kay pitching his concept of a new steamy TV period drama to Jonathan Warburton in his office. Caught up in a mix of enthusiasm and emotion, Peter describes an epic tale of passion, flour, and a woman stood on a hill, unveiling the love story between Thomas and Ellen Warburton and providing a tongue-in-cheek glimpse into how the bakery business first began 141 years ago.
Media: TV
Category: Food
Client: Warburtons
Agency: WCRS, London
Production: Another Film Company
Country: United Kingdom
Executive Creative Director: Billy Faithfull
Creative Director: andy lee
Creative Director: Jonny Porthouse
Creative team: Gina Ramsden
Creative team: Freya Harrison
Strategist: Olivia Stubbings
Strategist: Dea-Marie Watson
Strategist: Angharad Thomas
Agency Producer: HELEN POWLETTE
Project Manager: Ross Frame
Account team: Emma Marsland
Account team: Louise Hayward
Account team: Charlotte Roberts
Account team: Lauren Nuttall
Account team: Louis Lunts
Account team: Millie Greenwood
Strategy Director: Matt Willifer
Designers – Craig Townsend, Lee Burns, Patrick Gibson, Mark Allred, Tomek Drozdowski, Abbi Chard
Illustrator – Tobias Hall
Illustrator’s Agent - Debut Art
Photographer – Vincent Dixon
Photographer’s Agent - Peter Bailey
Retouching – Feel Good Creative Retouching
Artworking – Trailer Park
Production company – Another
Director – Declan Lowney
Producer – Simon Monhemius
DOP – Ray Coats
Editing – Stitch Editing
Editor – Leo King
Post Production – FreeFolk/Jason Watts
Grade/Colourist: Paul Harrison
Post SFX: Steve Murgatroyd
Sound Studio: Grand Central
Sound Engineer: Ben Leeves/Tom Pugh
Media Agency – Mindshare
PR Agency – freuds