Warbutons Toastie/Farmhouse Loaves: Celebration by Gorgeous Enterprises, Y&R London for Warbutons

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Warbutons Toastie/Farmhouse Loaves: Celebration

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Industry Crispbread
Media Film
Market United Kingdom
Agency Gorgeous Enterprises
Agency Y&R London
Creative Director Mark Roalfe
Art Director David Godfree
Copywriter Mark Waldron
Released April 2011


Epica Awards 2011
Film Food Silver

Credits & Description

Agency (city): Rainey Kelly Campbell Roalfe/Y&R- London
Creative Director: Mark Roalfe
Copywriter: Mark Waldron
Art Director: David Godfree
Production Company (& City): Gorgeous
Film Director: Vince Squibb
Agency Producer: Jody Allison
Short explanation
In the Warburtons bakery we see the bakers going about their daily business. We see the ovens switched on and a foreman approaching the mouth. A fresh loaf comes out, the foreman inspects it, and raises it high in the air with pride. We see the bakers all rejoice at the sight of the loaf as we see the counter tick from 999,999 to 1 million.
We cut back to the beginning of the sequence to see the same baker switch the ovens on and begin the process again. The process ends in jubilation as the 1,000,001st loaf comes through the oven