Wartsila Film Don't Share Your Cake by Lucid Helsinki

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Don't Share Your Cake

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Industry Industrial Equipment & Agricultural Machinery
Media Film
Market Finland
Agency Lucid Helsinki
Creative Director Saara Salama
Art Director Saara Salama
Copywriter Jarkko Tuuri
Released November 2017

Credits & Description

Media: Web Film
Category: Publications & media
Client: Wärtsilä
Agency: Lucid Helsinki
Production: Lucid Helsinki
Country: Finland
Copywriter: Jarkko Tuuri
Digital Project Manager: Jenita Cresswell
Creative Director: Saara Salama
Art Director: Saara Salama
Photographer: Kristiina Männikkö
Creative Strategy: Roope Nevander
Alternative title: Meet George Newstein
Synopsis:
George Newstein is an inventor. He specialises in Artificial Intelligence, Machine Learning, Robotics, Chatbots, The Internet of Things, Augmented Reality, Virtual Reality, Clean Energy and Space Travel. George is a hermit who feels anxious about today's expectations- and the idea that every engineer and inventor should also be a salesman and a team player. He objects to the industry making a big fuss about. As part of their SparkUp Challenge, Wärtsilä has introduced the start-up community a larger than life inventor, the eccentric George Newstein. Unlike start-uppers, Newstein doesn’t believe in sharing his brilliant ideas and inventions to the world.