Wartsila Film Self-driving Car by Lucid Helsinki

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Self-driving Car

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Industry Industrial Equipment & Agricultural Machinery
Media Film
Market Finland
Agency Lucid Helsinki
Creative Director Saara Salama
Art Director Saara Salama
Copywriter Jarkko Tuuri
Released November 2017

Credits & Description

Alternative title: Self-driving car with a range of 5,000 kilometres on a single charge.
Media: Web Film
Category: Publications & media
Client: Wärtsilä
Agency: Lucid Helsinki
Production: Lucid Helsinki
Country: Finland
Copywriter: Jarkko Tuuri
Digital Project Manager: Jenita Cresswell
Creative Director: Saara Salama
Art Director: Saara Salama
Photographer: Kristiina Männikkö
Creative Strategy: Roope Nevander
Alternative title: Meet George Newstein
George Newstein is an inventor. He specialises in Artificial Intelligence, Machine Learning, Robotics, Chatbots, The Internet of Things, Augmented Reality, Virtual Reality, Clean Energy and Space Travel. George is a hermit who feels anxious about today's expectations- and the idea that every engineer and inventor should also be a salesman and a team player. He objects to the industry making a big fuss about. As part of their SparkUp Challenge, Wärtsilä has introduced the start-up community a larger than life inventor, the eccentric George Newstein. Unlike start-uppers, Newstein doesn’t believe in sharing his brilliant ideas and inventions to the world.