Washington State Lottery Film COFFEE CARD by Cole & Weber United

COFFEE CARD

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Industry Lottery & Gambling
Media Film
Market United States
Agency Cole & Weber United
Director Tony Fulgham
Executive Creative Director John Maxham
Art Director Todd Derksen
Copywriter Jesse Dillow, Craig Hoit
Producer Megan Lingafelter Ball
Account Supervisor Brea Stevens
Editor Alan Nay
Released March 2010

Credits & Description

Category: Internet Film
Advertiser: WASHINGTON'S LOTTERY
Product/Service: WASHINGTON STATE LOTTERY
Agency: COLE & WEBER UNITED
Production Company: WORLD FAMOUS, Seattle, USA
Date of First Appearance: Dec 13 2010
Executive Creative Director: John Maxham
Copywriter: Jesse Dillow/Craig Hoit
Art Director: Todd Derksen
Agency Producer: Pete Anderson/Matt Ralston
Account Supervisor: Brea Stevens
Advertiser's Supervisor: Jim Warick
Producer: Megan Lingafelter
Director: Tony Fulgham
Editor: Alan Nay
Sound Design/Arrangement: Eric Johnson
Post Production: Clatter/Din
Account Manager: Meghan Ragsdale
Planner: Jen Small-Wojtowicz
Cinematographer: Ryan Purcell
Editing Company: World Famous

English Description
An officer worker types away in his gray, featureless office cubicle. The boss is seen walking through the office. He stops at the office worker’s cubicle and says “Happy Birthday, John” and hands him a $5 coffee card. In the US, a $5 gift card is a very typical and boring gift often used in the corporate workplace. You would expect a small thanks from the worker as befits the gift, but instead, the worker is overcome with happiness and begins to laugh maniacally while hugging his boss in an inappropriate manner. To an American audience, the scene reads as ironic and you know that a gift card would never get this reaction. An overly sarcastic voiceover explains that if you really want to give an exciting gift – give a lottery scratch card instead.