MINI-MARKET MUSICAL by Cole & Weber United for Washington State Lottery

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MINI-MARKET MUSICAL

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Industry Lottery & Gambling
Media Film
Market United States
Agency Cole & Weber United
Director Patrick Daughters
Executive Creative Director Todd Grant
Art Director Sunshine Stevens
Copywriter Kevin Thomson
Producer Pete Vitale, Melissa Culligan
Account Supervisor Kate Tune
Editor Stephen Berger
Released March 2010

Credits & Description

Category: Entertainment & Leisure
Advertiser: WASHINGTON'S LOTTERY
Product/Service: WASHINGTON STATE LOTTERY
Agency: COLE & WEBER UNITED
Production Company: THE DIRECTORS BUREAU, Hollywood, USA
Date of First Appearance: Mar 22 2010
Executive Creative Director: Todd Grant
Copywriter: Kevin Thomson
Art Director: Sunshine Stevens
Agency Producer: Jay Howard/Pete Anderson
Account Supervisor: Kate Tune
Advertiser's Supervisor: Theresa Danforth
Producer: Melissa Culligan/Pete Vitale
Director: Patrick Daughters
Editor: Stephen Berger
Sound Design/Arrangement: John Bolen
Post Production: Play
Animation: Mpc (The Moving Picture Company)
Music: Grizzly Bear
Account Manager: Rob Leslie
Planner: Casey Ingle
Cinematographer: Shawn Kim
Editing Company: Final Cut
Other Credits: Choreographer: Michael Rooney

English Description
A woman buys a lottery ticket in a convenience store. When she is given the ticket, she begins to imagine the possibilities of winning. Suddenly, a dream sequence begins, all accompanied by music (scored for the spot) from the band Grizzly Bear. First, the store magically transforms into a carnival with a carousel beneath the Eiffel Tower. Next, the girl takes a running leap through the glass beverage case into anunderwater fantasy where she frolics with fish. After coming out of the water, she dances on the ceiling to a Busby Berkeley-like dance number, with other store patrons who have appeared next to her. Finally, the dancing stops, she emerges from her dream and her lottery ticket flutters down into her hand.