Washington Lottery: Motorcycle by Cole & Weber United for Washington's Lottery

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Washington Lottery: Motorcycle

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Industry Lottery & Gambling
Media Film
Market United States
Agency Cole & Weber United
Director Tony Fulgham
Executive Creative Director John Maxham
Art Director Todd Derksen, Nick Bruskewitz
Copywriter Jesse Dillow, Jessica Urgo
Producer Megan Lingafelter Ball
Account Supervisor Nick Hunt
Editor Chris Ophoven
Production World Famous
Released February 2012

Credits & Description

Category: Art Direction
Advertiser: WASHINGTON'S LOTTERY
Product/Service: WASHINGTON'S LOTTERY
Agency: COLE & WEBER UNITED
Production Company: WORLD FAMOUS, Seattle, USA
Executive Creative Director: John Maxham
Copywriter: Jesse Dillow/Jessica Urgo
Art Director: Todd Derksen/Nick Bruskewitz
Agency Producer: Aylin Koker/Pete Anderson
Account Supervisor: Nick Hunt
Advertiser's Supervisor: Jean Flynn/Randy Warick
Producer: Megan Lingafelter Ball
Director: Tony Fulgham
Editor: Chris Ophoven
Sound Studio: Clatter And Din
Sound Design/Arrangement: Sam Gray
Post Production: Jeff Tillotson
Music: Black Angels "Young Men Dead"
Account Manager: Brea Stevens
Production Designer: David Sicotte/Oscar Lofgren
Director Of Photography: Ryan Mcmackin
EditingCompany: World Famous
ProductionManager: Nick Hegge
Account Manager: Brea Stevens
Production Designer: David Sicotte/Oscar Lofgren
Director Of Photography: Ryan Mcmackin
Editing Company: World Famous

English Description
Five rugged motorcycle riders walk in slow motion across a gravel parking lot. We see them gearing up, strapping on their helmets and putting on their leather gloves. They start their bikes and rev their engines. As the camera pulls back, we reveal that the bikers are not on five separate motorcycles, but rather, on one “tandem motorcycle” that is five bikes long. Tires spinning, they peel out of the parking lot and ride down the highway, one behind the other. A super suggests that they have won the lottery together and used the money to build their dream bike. The super asks, “what would you and your friends do if you won the lottery?”.