Wataniya: Grey Hair & Cholesterol Are Free by Impact & Echo Kuwait for Wataniya Telecom

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Wataniya: Grey Hair & Cholesterol Are Free

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Industry Mobile Communications
Media Film
Market Kuwait
Agency Impact & Echo Kuwait
Director Ali Reed
Executive Creative Director Cesar Jachan
Creative Director Jamie Kennaway
Art Director Jamie Kennaway
Copywriter Lokesh N Achaiah, Nadine Jabbour, Sara Abdelaziz, Laila M. Al-Gharabally
Producer Martha Nassar
Account Supervisor Fouad Bou Mansour
Editor Leticia Phillips
Released August 2011

Awards

Dubai Lynx 2012
Film - Silver Campaign
Film Craft - Silver Campaign

Credits & Description

Category: Commercial Public Services
Advertiser: WATANIYA TELECOM
Product/Service: REWARDS PROGRAM
Agency: IMPACT & ECHO BBDO
Production Company: DX PRODUCTIONS, Kuwait City, Beirut, KUWAIT, LEBANON
Production Company: VIP FILMS, Kuwait City, Beirut, KUWAIT, LEBANON
Executive Creative Director: Cesar Jachan
Creative Director: Lokesh Achaiah/Jamie Kennaway
Copywriter: Lokesh Achaiah/Nadine Jabbour/Laila M. Al-Gharabally/Sara Abdelaziz
Art Director: Jamie Kennaway
Agency Producer: Abdelkader Aziz
Account Supervisor: Fouad Bou Mansour
Producer: Martha Nassar
Director: Ali Ali
Editor: Leticia Phillips
Sound Design/Arrangement: Philippe Khayat
Post Production: Alleycat
Music: Philippe Khayat
Account Manager: Muhammad Alawadhi
Planner: Hadi Abdel Majeed
Cinematographer: Yves Sehnaoui
Director Of Photography: Yves Sehnaoui
EditingCompany: Alleycat
Account Manager: Muhammad Alawadhi
Planner: Hadi Abdel Majeed
Cinematographer: Yves Sehnaoui
Director Of Photography: Yves Sehnaoui
Editing Company: Alleycat
Other Credits: Nadine Jabbour (Senior Arabic Copywriter); Muhammad Alawadhi (Account Manager); Muhammad Alawadhi (Account Manager); Laila Al Gharabally (Copywriter); Sara Abdelaziz (Arabic Copywriter); Renjith Panic

English Description
In Kuwait or most Arabic cultures, when someone expresses a thought-provoking proverb or philosophical saying, they usually begin with the word 'Alagotilgayel'. The elderly often use it with youngsters to help them understand life's important lessons.

Abu is one such charismatic wise-guy who believes in solving any dilemma for the people around him. He is kind of a guardian-angel philosopher or agony uncle nobody asked for. Thanks to his twisted logic and mock smoothness, Abu is able to effortlessly invent comparisons out of anything around him and just as effortlessly link them to Wataniya's telecom products and services.