Water Corporation Film Water Cycle by The Brand Agency

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Water Cycle

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Industry Environmental & Animal Issues
Media Film
Market Australia
Agency The Brand Agency
Associate Creative Director David Donald
Creative Director Steve Straw
Art Director David Donald
Copywriter Ed James
Production Clockwork Films
Director Eden Diebel
Released February 2018

Credits & Description

Media: TV
Category: Public interest
Client: Water Corporation
Agency: The Brand Agency, Perth
Production: Clockwork Films
Country: Australia
Director: Eden Diebel
Creative Director: Steve Straw
Art Director: David Donald
Copywriter: ED JAMES
Assoc Creative Director: David Donald
Sound Studio: Brainestorm
Agency Producer: Nicole Beer
Strategy Director: Hannah Muirhead
Perth water users have questions. Water Corporation has the answers. The new Water Education campaign, created by The Brand Agency, puts customers front and centre - asking their pressing questions about water. Australian comedy icon, Peter Rowsthorn, plays the voice of reason, answering the customers' questions and debunking myths. The new Water Education campaign, puts customers front and centre – asking their pressing questions about water sources, business use and more.
The six light-hearted spots respond to common queries, such as "Why don't you just make the dams bigger?" and "Businesses use heaps more water than me. Why don't you worry about the big guys?"