Wattyl Film The Familyfier 1 by DraftFCB Sydney

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The Familyfier 1

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Industry Paints, Paint Brushes, Adhesives
Media Film
Market Australia
Agency DraftFCB Sydney
Art Director Steve Liu
Production Jungle
Director Abe Forsythe
Creative Director Simon Edwards
Producer Alex Hay
Released February 2013

Credits & Description

Draftfcb in Sydney has launched the first of four TVCs for Valspar’s Wattyl Paint.
The series is aimed at home renovators and DIY’ers with Draftfcb personifying the Wattyl brand with ‘The Familyfier’ – an experienced, warm, kind and naturally humourous DIY specialist with a large family of his own. He knows homes, he knows paint and he knows families.
Advertised brand: Wattyl
Advert title(s): The Familyfier
Headline and copy text (in English):
Advertising Agency: Draftfcb, Sydney, Australia
Agency website: http://www.draftfcb.com.au
Creative Director: Simon Edwards
Art Director: Steve Liu
Planner: Simon Murphy
Client Services Director: Kate Heatley
Production Company: Jungle Boys
Director: Abe Forsythe
Producer: Alex Hay
Additional credits: Production Company Jungle Boys
Published: Month, Year February, 2013