webuyanycar.com Film Ultimate Sacrifice by Brothers & Sisters London, Mind's Eye

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Ultimate Sacrifice

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Industry Automotive products, services and accessories
Media Film
Market United Kingdom
Agency Brothers & Sisters London
Senior Art Director Robbie Ferrara
Senior Copywriter Rory Robinson
Agency Mind's Eye
Director Andrew Gaynord
Released January 2018

Credits & Description

Category: Professional Services
Client: We Buy Any Car
Brand: Webuyanycar
Media: TV
Country: United Kingdom
Advertising Agency: Brothers And Sisters, London, Uk
Senior Art Director: Robbie Ferrara
Senior Copywriter: Rory Robinson
Account Director: Amanda Wright
Senior Account Manager: Nadine Abeledo
Agency Tv Producer: Kate Banks
Agency Print Producer: Seb Roskell
Photographer: Kent Williams
Director / Production Company: Andrew Gaynord/ Mindseye
Editor: Mark Davies
Voiceover: Tim Key
Typographer: Ricardo Stoco
Dop: Jamie Cairney
Date: January, 2018
Created by Brothers and Sisters, the ads, ‘Kitten’ and ‘Ultimate Sacrifice’ – two further ads in a series of tongue-in-cheek ads where viewers secretly follow Schofield as he goes about his daily life, problem-solving and being lovely to everyone he meets, while webuyanycar.com obsesses over how great he is, and strives to be just like him - features Phillip Schofield gallantly rescuing a kitten from a tree in ‘Kitten’, with the voiceover stating that whilst webuyanycar.com will ‘never be as lovely as Phill’, webuyanycar.com customers did give 9/10 score on Trust Pilot – ‘so, we’re getting there’; and in ‘Ultimate Sacrifice’, we see Phill having his head shaved to help the Save the Church Roof fund, With voiceover saying, “If Phill says he’ll do something he’ll do it. Just like webuyanycar.com, when we say we’ll buy your car we will”.