Isabelle Film LANDLORD by Bates Taipei

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LANDLORD

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Industry Baking, Cakes & Desserts
Media Film
Market China
Agency Bates Taipei
Director Ging-Zim Lo
Art Director Richard Yu, Nora Chia, Vivien Chou, David Chang
Copywriter Lion Tsai, Renee Chen
Account Supervisor Alin Chen, Val Chang, Diki Yin
Released September 2011

Credits & Description

Category: Sweet Foods & Snacks
Advertiser: ISABELLE
Product/Service: WEDDING CAKE
Agency: BATES TAIWAN
Production Company: INLY PRODUCTION, Taipei, CHINESE TAIPEI
Executive Creative Director: Richard Yu
Creative Director: Richard Yu/Lion Tsai/Vivien Chou
Copywriter: Lion Tsai/Renee Chen
Art Director: Richard Yu/Vivien Chou/Nora Chia/David Chang
Agency Producer: Ivy Lin
Account Supervisor: Alin Chen/Val Chang/Diki Yin
Director: Lo Ging Zim
Account Manager: Henry Chu
Account Manager: Henry Chu

English Description
We created 3 serial commercials: Boss, Landlord, and Clerk, to tell unmarried people that getting married is not so bad in order to provide some positive thinking. There has to be some things good about a marriage! When you have some one to have your back, you can be a little more reckless. You don’t have to stand the ungrateful boss, the miserly landlady, nor the rude clerk. By presenting 3 vignettes of life, we hope to persuade these nubile men and women that marriages are wonderful, and make them willing to start their new lives by saying “let’s get married”.