Weed Weapon: Dirty Henry by Contagion, Curious Film for Kiwicare

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Weed Weapon: Dirty Henry

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Industry Cleaning Products, Detergents & Wood protectors
Media Film
Market New Zealand
Agency Contagion
Agency Curious Film
Director Tammy Davis
Creative Director Bridget Conway-Taylor
Designer Phila Lagaluga
Producer Dan Higgins
Released November 2012

Credits & Description

Contagion New Zealand needed to launch a new weed killer for a little known brand called Kiwicare. TV launched a campaign to turn an emasculating chore into something men want to do.
Category: Household, garden & pets
Client: KiwiCare
Agency: Contagion
Production: Curious Film
Country: New Zealand
Director: tammy davis
Creative Director: Bridget Taylor
Producer: Dan Higgins
Associate CD / Copywriter: verity dookia
Production company: Curious
Executive Producer: matt noonan
Sound Studio: The Coopers of Franklin Road
Account Director: dan walton
Account Director: Emma Woods
Sound Design: Jon Cooper
Agency Producer: Jodie Hari
Designer: Phila Lagaluga
CEO: Matthew OâBrien
Marketing Manager: Fiona Platt
Assistant Brand Manager: Michelle Malone