Weet-Bix: Nothing stops a Weet-Bix kid by Saatchi & Saatchi New Zealand for Weet Bix

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Weet-Bix: Nothing stops a Weet-Bix kid

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Industry Baking, Cakes & Desserts
Media Film
Market New Zealand
Agency Saatchi & Saatchi New Zealand
Executive Creative Director Dylan Harrison
Art Director Cory Bellringer
Copywriter Matt Sellars
Account manager Julia Collins, Natasja Barclay
Released October 2010

Credits & Description

Sanitariumâs iconic kiwi brand Weet-Bix aims to start a new conversation with consumers as it launches its new communications campaign, the first new work to be seen since Sanitarium appointed Saatchi & Saatchi New Zealand as its agency in May.

The TV execution tells the story of four kiwi kids pulling off the impossible: riding from snow to surf all in one day in one continuous run. The proximity of Mt Lyford to the sea at Kaikoura made for a natural location and an inspirational setting. It is supported in cinema as well as outdoor.

Client: Sanitarium
Agency: Saatchi & Saatchi New Zealand
Production Company: Film Construction
Date Uploaded: 2010-10-08
Director(s): Nic Finlayson
Head of Content TVP: Jane Oak
Executive Creative Director: Dylan Harrison
Art Director: Cory Bellringer
Copywriter: Matt Sellars
Account manager: Julia Collins
Account manager: Natasja Barclay
Country: New Zealand
Phil Liefting â Producer
Rowan Webb - âMaking ofâ Director
Post Production â Digital Sparks
Audio: Franklin Rd
Mahuia â Composer