|Industry||Baking, Cakes & Desserts|
|Agency||Saatchi & Saatchi New Zealand|
|Executive Creative Director||Dylan Harrison|
|Art Director||Cory Bellringer|
|Account manager||Julia Collins, Natasja Barclay|
Credits & Description
Sanitariumâs iconic kiwi brand Weet-Bix aims to start a new conversation with consumers as it launches its new communications campaign, the first new work to be seen since Sanitarium appointed Saatchi & Saatchi New Zealand as its agency in May.