Weet Bix Film Weetbix 100% 60" by BWM Dentsu Sydney, World Wide Mind

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Weetbix 100% 60"

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Industry Confectionery & snacks, Snacks
Media Film
Market Australia
Agency BWM Dentsu Sydney
Creative Director Rocky Ranallo
Art Director Matthew Ennis
Copywriter Blake Arthur
Agency World Wide Mind
Service Agency Heckler
Released June 2013

Credits & Description

BWM and Sputnik have launched a campaign for Weet-Bix that profiles up and coming talent along with established stars.
Executing across a range of digital and traditional media, the campaign highlights teen hero, 16-year-old Ballina surfer Mikey Wright who is 100% ready to throw himself completely into his passion - catching the biggest wave.
Agency/Client – BWM for Sanitarium
Creative Director: Rocky Ranallo
National Head of Onscreen: Abby Hunt
Producer: Elizabeth Nunan
Art Director: Matthew Ennis
Copywriter: Blake Arthur
CMO, Sanitarium: Peter Davis
Production - WWM
Production company: World Wide Mind Commercials, Australia.
Director: Ben Nott
Producer: Tim Duffy
DOP: Ricki Rifici
Cameraman: Tim Tregoning
Editor: Ian Kalmabaugh
Sound Design: Nylon - Simon Lister & Michael Yezerski
Post Production – Heckler
Executive Producer: Will Alexander
Post Producer: Bonnie Law
Head of 2D: Jamie Watson
Graphics: Andrew Holmes, Luke Carvell, Holger Gutknecht
Colourist: Trish Cahill