Wendy's: T-shirt/Here's the Beef by The Kaplan Thaler Group, Ltd. for Wendy's

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Wendy's: T-shirt/Here's the Beef

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Industry Fast food
Media Film
Market United States
Agency The Kaplan Thaler Group, Ltd.
Chief Creative Officer Linda Kaplan Thaler
Art Director Mark Schruntek
Copywriter Lee Seidenberg
Account Supervisor Elizabeth Brady
Released October 2011

Credits & Description

Category: Savoury Foods
Advertiser: WENDY'S
Product/Service: WENDY'S BURGERS
Agency: KAPLAN THALER
Production Company: PARTIZAN, New York, Chicago, USA, USA
Production Company: MK FILMS, New York, Chicago, USA, USA
Chief Creative Officer: Linda Kaplan Thaler
Executive Creative Director: Mike Towell
Creative Director: Mike Grieco (Group Account Director) Jason Graff (Group Account Director)
Copywriter: Lee Seidenberg
Art Director: Mark Schruntek
Agency Producer: Lisa Bifulco (Executive Producer)/Tim Legallo/Andy Cornelius/Rebecca Wilmer
Account Supervisor: Elizabeth Brady (General Manager)
Director: Paul Goldman (Live Action) Darren Weninger (Table Top)
Account Manager: Liz Der (Account Director)
Planner: Laurence Velcoff
EditingCompany: Blue Rock
Account Manager: Liz Der (Account Director)
Planner: Laurence Velcoff
Editing Company: Blue Rock
Other Credits: Theresa Notartomaso (Music Producer)

English Description
The TV spot "T-Shirt" illustrates the fresh, high-quality ingredients that can be found in Wendy's new "Dave's Hot N' Juicy Cheeseburgers, and finally answers the famous question, "Where's the Beef?®". "T-Shirt" features Reid Ewing from the ABC show "Modern Family" as a young man born well after the heyday of "Where's the Beef"wearing a vintage "Where's the Beef? ®" T-shirt and he doesn't understand why people call out the phrase until he sees a "Here's the Beef!" sign at a Wendy's store.