Wernli Biscuits Film DESIRE ABOVE ALL by Jung Von Matt/Limmat Zurich

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Industry Confectionery & snacks, Biscuits
Media Film
Market Switzerland
Agency Jung Von Matt/Limmat Zurich
Director Jeppe Rønde
Executive Creative Director Alexander Jaggy
Creative Director Michael Rottmann
Art Director Inken Rohweder
Copywriter Diana Rossi, Alexander Holtz
Producer Sonja Brand, Caroline Büchel
Account Supervisor Rolf Helfenstein, Thomas Hinderling
Production Pumpkin Film
Released January 2011

Credits & Description

Category: Sweet Foods & Snacks
Advertiser: WERNLI
Product/Service: BISCUITS
Production Company: PUMPKIN FILM, Zürich, SWITZERLAND
Date of First Appearance: Jan 24 2011
Executive Creative Director: Alexander Jaggy
Creative Director: Michael Rottmann
Copywriter: Alexander Holtz/Diana Rossi
Art Director: Inken Rohweder
Agency Producer: Ilonka Galliard
Account Supervisor: Rolf Helfenstein/Thomas Hinderling
Producer: Sonja Brand/Caroline Büchel
Director: Jeppe Ronde
Music: Simon Borch
Account Manager: Dominic Daeppen
Director Of Photography: Sebastian Blenkov

English Description
The traditional Swiss company, Wernli, produces Switzerland’s best biscuits.
The basis of the concept is the observation, that Mother always keeps the biscuits as far as possible out of the reach of her children. In the TV-Spot we learn how this can be handled.
The film shows two brothers, who from morning to evening are in training for their personal climax of the day: the younger one spends the whole day on the shoulders of the older one. They clean their teeth together. They go to school by bike. Go to their lessons together and get up to mischief. They do exactly what children do at that age. But are always thick as thieves. That about sums it up, and then at the end of the day they reward themselves with Wernli Biscuits.