Western Cape Government Film Ubuthakathi by Y&R Johannesburg

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Ubuthakathi

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Industry Government & Other Authorities, Traffic safety
Media Film
Market South Africa
Agency Y&R Johannesburg
Director Keith Rose
Chief Creative Officer Graham Lang
Creative Director Nkanyezi Masango
Producer Shannon Gloyne
Released December 2016

Credits & Description

More than 600 pedestrians are killed on the Western Cape's roads each year. And while drinking and driving remains a serious problem throughout South Africa, no-one talks about these pedestrian fatalities, which are often also the result of being intoxicated. As a result, there is very little communication about the dangers of drinking and walking. It is particularly dangerous in the poorer urban areas (known locally as'townships', because they are often very poorly lit at night, with little or no road signs or dedicated walkways for pedestrians. The Xhosa word for Ubuthakathi means 'dealing with witchcraft' and this cultural relevance was clearly demonstrated in the film by using imagery taken from local tribal folklore to depict the demons the boys transform into when they get drunk. Alcohol and Roads Don't Mix (Warning: Graphic)
Media: Web Film
Category: Charities & appeals
Client: Western Cape Government/ Western Cape Government Safely Home
Agency: Y&R South Africa
Country: South Africa
Director: Keith Rose
Chief Creative Officer: Graham Lang
Creative Director: Nkanyezi Masango
Producer: Shannon Gloyne
Head of Art: Head of Art
Executive Producer: Helena Woodfine
Executive Producer: Karen Kloppers
Executive Producer: Dale Rodkin
Agency Producer: Wendy Leisnner
Production Co. Art Director: Mary Minty
Executive Client Service Director: Vicki Jarrold