Western Power Film Digger by 303Lowe Sydney

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Industry Energy & Water Utilities
Media Film
Market Australia
Agency 303Lowe Sydney
Executive Creative Director Richard Berney
Art Director Steve Lorimer
Copywriter Dave Wilson
Creative Dean Hunt
Designer Madeleine de Pierres
Released September 2017

Credits & Description

Western Power came to 303 MullenLowe for a platform and safety message that would cut through regulatory safety messages and talk directly to contractors.
303 MullenLowe worked with Western Power to develop the safety platform, 360 AWARE. To launch the campaign, safety ambassador Al the Owl delivers the campaign’s key message: “Before anything risky, look 360.”
Al is a safety ambassador with a difference: a seasoned contractor with feathers, multiple vertebrae and a thousand-mile stare.
Creative Lead, Dean Hunt of 303 MullenLowe, Perth adds: “Al the Owl’s sole aim is to prevent harm to the thousands of contractors working around live power in WA. We needed a fun character to deliver a serious message to experienced contractors willing to reject safety messages from authority figures. If Al can save a career or prevent a serious injury, it will have all been worthwhile. Bringing Al to life with the team at Western Power has been a real hoot.”
Media: Integrated
Category: Public services & utilities
URL: https://westernpower.com.au/sa...
Client: Western Power
Agency: 303 MullenLowe
Country: Australia
Executive Creative Director: Richard Berney
Art Director: Steve Lorimer
Copywriter: Dave Wilson
Creative: Dean Hunt
Business Director: Emma Hicks
Agency Producer: ROZANNE FRETZ
Client Services Director: Todd Baker
Designer: Madeleine de Pierres
Planning Director: John Linton
Account Executive: Ali Mackellar
Media Director: Bec Oliver
Digital Media Director: Sasha Neame
Media Planner: Lucinda Kitney
Head of Digital: Peter Liddell
UX Designer: Douglas Lemos