Start Asking by DDB Auckland, The Sweet Shop for Westpac

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Start Asking

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Industry Banking, Banking & Financial Services
Media Film
Market New Zealand
Agency DDB Auckland
Executive Creative Director Andy Fackrell
Creative Director Aaron Goldring
Account manager Oliver Gould
Agency The Sweet Shop
Director Noah Marshall
Producer Tony Whyman
Editor Tim Mauger
Released October 2012

Credits & Description

Since the beginning of time we have questioned everything. Like, well, the beginning of time, for one. How did we get here at the very start of it all? And where do we go at the very end? Yet, for some reason we still canât get comfortable with asking questions about our money, and how it can make for a smoother journey in between.
In this multi-channel campaign, Westpac encourages all New Zealanders to 'start asking' questions about their money, so they can help with the answers.

Category: Corporate identity
Client: Westpac New Zealand
Agency: DDB Group New Zealand
Production: The Sweet Shop
Country: New Zealand
Director: Noah Marshall
Executive Creative Director: Andy Fackrell
Art Director / Copywriter: Lisa Fedyszyn
Creative Director: Aaron Goldring
Producer: tony whyman
Copywriter / Art Director: Jonathan McMahon
Executive Producer: Judy Thompson
DoP: John Toon
Account Director: Jenny Travers
Agency Producer: Rosie Grayson
Editor: Tim Mauger
Account manager: Oliver Gould
Managing Director: Rob Limb
Digital Services Director: Paul Pritchard
Digital Planner: Ian Hulme
Grade: Pete Ritchie @ Toybox
Online: Blockhead
Sound Production Co: Franklin Rd
Audio Engineer: Jon Cooper
Music: "Dirty Paws" Monsters and Men
Group Business Director: Zoe Alden
Head of Planning: Lucinda Sherborne
Planning Director: Rupert Price
General Manager of Marketing: Martine Jager
Head of Brand: Sharon Van Gulik
Senior Brand Manager: Michael Healy
Brand Manager: Rebeccah Reynolds