Whirlpool Film Sama’s Lunchbox – An Every Day Care Story by Zulu Alpha Kilo

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Sama’s Lunchbox – An Every Day Care Story

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Industry Washing Machines, Public awareness
Media Film
Market Canada
Agency Zulu Alpha Kilo
Chief Creative Officer Zak Mroueh
Executive Creative Director Allen Oke
Art Director Jamie Mageau, Guilherme Bermejo
Production Zulubot
Director Katie Dellamaggiore
Released September 2017

Credits & Description

Media: Web Film
Client (Company): Whirlpool Canada
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Allen Oke
Art Director: Jamie Mageau, Guilherme Bermejo
Writer: Kaidy Wong, Nick Doerr
Agency Producer: Pam Portsmouth
Account Team: Kerry McKibbon, Maya Adler, Nadine Arsenault, Leo Maia, Lisa Pervochenkova
Strategic Planner: Heidi Philip
Clients: Michelle Domet, Lorna Muratag
Media Agency: Cossette Media
Media Agency Planner: Tim Sarazzin
Production House: zulubot
Director: Katie Dellamaggiore
Production House Producer: Marc Milliard, Kevin Corvetti, Jackie Pal
Director of Photography: Brett Van Dyke
Casting Director: The Casting Group, The Brunch Store
Video Post Facility, Editing Company: zulubot
Editor: Rod Christie
Compositor / Online: Rod Christie
Colourist/Transfer: Jason Zukowski, Red Lab
Audio Post Facility/Music House: Berkeley Inc.
Audio Director: Jared Kuemper
Producer/Engineer: Jared Kuemper
Published: September 2017
As part of its ongoing commitment to support Canadians across the country with the Every Day, Care of their families, Whirlpool Canada via Zulu Alpha Kilo, Toronto, has collaborated with the Al-Salihi family to shine a light on ways school lunches can introduce children to new foods from different cultures. Whirlpool Canada followed Sama as she shared her favourite Syrian foods like Uzee, Fatayer, and Grape Leaves with her classmates for the first time. To show their appreciation, the kids worked with Toronto based illustrator/cartoonist Wes Tyrell to create a custom one-of-a-kind lunchbox featuring Sama as a superhero.