Whirlpool Film SMILE by DDB Sao Paulo

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SMILE

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Industry Electronic Devices & Home Appliances
Media Film
Market Brazil
Agency DDB Sao Paulo
Executive Creative Director Sergio Valente
Creative Director Renata Florio, Moacyr Netto, Rodrigo Almeida, Cassio Zanatta
Art Director Rodrigo Bombana
Copywriter Edson Oda
Production PARANOIDBR
Released November 2010

Credits & Description

Category: Internet Film
Advertiser: WHIRLPOOL BRASTEMP
Product/Service: HOME APPLIANCES
Agency: DDB BRASIL
Production Company: PARANOIDBR, São Paulo, BRAZIL
Date of First Appearance: Nov 28 2010
Chief Creative Officer: Sergio Valente
Executive Creative Director: Sergio Valente
Creative Director: Rodrigo Almeida/Renata Florio/Cassio Zanatta/Moacyr Netto
Copywriter: Edson Oda
Art Director: Rodrigo Bombana
Agency Producer: Luciano Rocha E Gilberto Pires (Gibinha)
Account Supervisor: Sandra Lessa/Daniela Berni Ugolini
Advertiser's Supervisor: Daniela Cianciaruso/Mariana Rhormens
Producer: Paranoidbr Team
Director: Brenno Castro
Editor: Brenno Castro
Sound Design/Arrangement: Zeeg2
Post Production: Paranoid Br
Director Of Photography: Brenno Castro
English Description
Film shows Sao Paulo's streets in the rush hour: 9 am.
We see drivers going to work, as if it was an ordinary day. Suddenly the radio stations broadcast only one message inviting the drivers to smile to the person next to them. Everyone hesitates, until one person smiles. From this moment on everybody starts to smile at each other.