Whiskas Film The Curious Cat Book by ALMAP BBDO Brazil

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The Curious Cat Book

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Industry Pet Food, Pet Care Products & Services
Media Film
Market Brazil
Agency ALMAP BBDO Brazil
Chief Creative Officer Luiz Sanches
Executive Creative Director Bruno Prosperi
Creative Director Marcelo Nogueira, André Gola, Pernil, Keka Morelli
Art Director Daniel Chagas Martins
Copywriter Daniel Oksenberg
Production Sentimental Filme
Director Fernanda Salloum
Released May 2018

Credits & Description

Media: Web Film
Category: Household, garden & pets
Client: Mars
Agency: AlmapBBDO, São Paulo
Production: Sentimental Filme
Country: Brazil
Director: Fernanda Salloum
Chief Creative Officer: Luiz Sanches
Executive Creative Director: Bruno Prosperi
Creative Director: Andre Gola
Creative Director: Keka Morelli
Creative Director: Marcelo Nogueira
Creative Director: Pernil
Art Director: Daniel Chagas Martins
Copywriter: Daniel Oksenberg
DoP: Ted Carioba
Audio Production Company: PUNCH Audio
Audio Client Services: Lili D. Aragoni
Audio Producer: Cristiano Pinheiro
Music Composer: Cristiano Pinheiro, Tony  Berchmans, Mateus Polati e Jimmy Gressler 
Illustration: Daniel Chagas Martins
Graphic Producer: Jose Roberto e Marcos Souza
Director of Digital Operations: Rodrigo Falcão
Digital Strategy: Nicole Bortoluzo Cassiano
Agency Client Services: Camilla Massari, Pedro Fragata, Renata Zuccarelli Luzzi, Gabriela Nogueira Dias, Giovanna Canzi
Planners: Cintia Gonçalves, João Gabriel, David Gross, Julia Hodgkiss Prais
Media: Daniel Ribeiro, Renata Bordin , Thabata Hidalgo, Taís Trevisol, Wiraquitan de Lima
BI: Bruno Mosconi, Helio Silva Balbi e Marina Leitão
Client Approval: Cecile Angrand, Marina Sachs, Daniel Calderoni, Valdir Nascimento, Roberto Valdrighi
Published: May 2018
Books have always piqued people's curiosity. Everyone wants to know what's going to happen on the next page or chapter. That was the jumping-off point for the idea that Whiskas is launching, created by AlmapBBDO. Following through on the concept "Feed their curiosity," Whiskas developed a unique book based on the true story of a kitty who escaped from his carrier on a flight to London. He stowed away on the plane and was only found 52 days and 960,000 km later, the equivalent of 24 trips around the world. The incident inspired the Curious Cat Book., which tells the story of the most curious cat in the world, Watif (playing off the question that she always asks: "What if...?"). On each page, Watif visits a new place somewhere in the world. In reading the character’s impressions of each country or city, the cat/reader can find a new element to explore or play with. From a strand of Italian pasta to a Brazilian bird's feather. From surfing the waves in Australia to the lights of the casinos in Las Vegas. From the sand of the Mexican desert to fishing with Inuits. Sixteen beautifully illustrated destinations, all designed to celebrate and encourage cats' curiosity.