Good Goods Film Help Get Simon Off the Loo by Naked Communications

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Help Get Simon Off the Loo

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Industry Business equipment & services, Corporate Image
Media Film
Market Australia
Agency Naked Communications
Creative Lach Hall
Released March 2013

Credits & Description

Who Gives a Crap are a social enterprise toilet paper company that give 50% of their profits to sanitisation projects in developing countries. They approached Naked Communications to help launch their brand via crowdfunding platform indiegogo.
Our solution, have Simon Griffiths, the company CEO pledge to "sit down for what he believed in" on a toilet hooked up to a live web feed and not get up until all the funds were raised.
The $50K was raised in 50hrs.
Category: Charities & appeals
Client: Good Goods
Agency: Naked Communications Melbourne
Country: Australia
Creative: Lach Hall
Planner: adam Ferrier
Strategist: Matt Houltham
DoP: Robin Geradts-Gill