KHOON by Leo Burnett Mumbai for Sony Entertainment Television

KHOON

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Industry TV Channels/Radio Stations and Programmes
Media Film
Market India
Agency Leo Burnett Mumbai
Director Amit Sharma
Creative Director Ashwiny Iyer
Art Director Prasad Patil
Copywriter Abhishek Sinha, Piyush Gupta, Nitesh Tiwari, Shreyas Jain, Nikhil Mehrotra
Account Supervisor Anup Vishwanathan, Anupriya Shetty
Production Chrome Pictures
Released August 2010

Credits & Description

Category: Publications & Media
Advertiser: SONY ENTERTAINMENT TELEVISION
Product/Service: WHO WANTS TO BE A MILLIONAIRE
Agency: LEO BURNETT INDIA
Production Company: CHROME PICTURES, Mumbai, INDIA
Date of First Appearance: Sep 6 2010
Chief Creative Officer: K V Sridhar
Executive Creative Director: Nitesh Tiwari
Creative Director: Ashwiny Iyer
Copywriter: Nitesh Tiwari/Abhishek Sinha/Piyush Gupta/Nikhil Mehrotra/Shreyas Jain
Art Director: Prasad Patil
Agency Producer: Kevin Affonso/Manoj Pillai
Account Supervisor: Anup Vishwanathan/Anupriya Shetty
Advertiser's Supervisor: Danish Khan
Director: Amit Sharma

English Description
The campaign is based on the thought that ‘no question is small’. The films illustrate the story of individuals who keep mocking a question and finally the question comes back to haunt them when they are about to win a good amount of money at Kaun Bagena Crorepati.