California Road Trip Adventure for Volkswagen

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California Road Trip Adventure

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Industry Cars, Business equipment & services, Corporate Image
Media Film
Market United States
Released September 2012

Credits & Description

A woman, her husband, and a 2001 red Volkswagen Beetle convertible named Penelope make their way up and down the California coast.
View the complete story on Why VW: http://vwoa.us/Ugoe3k

VOLKSWAGEN LAUNCHES “WHY VW” BRAND CAMPAIGN AND SOCIAL MEDIA STORYTELLING PLATFORM
whyvw.com allows consumers to share their Volkswagen stories on new user-friendly platform; rewards storyteller participation with special perks
Herndon, VA (September 17, 2012) – Volkswagen of America today launched a new Why VW (http://why.vw.com/ ) brand campaign and social media platform to capture and share the stories of Volkswagen owners and fans in a whole new way, as well as draw new consumers into the Volkswagen experience.
“Year after year, we receive countless stories from VW owners that sum up the unique passion people have for the brand, but we haven’t had a great way to curate or share them until now,” said Kevin Mayer, VP Marketing, Volkswagen of America, Inc. “The Why VW campaign provides a new creative outlet for our owners and fans to share their individual Volkswagen stories with the world, and allows us to engage with them in a more meaningful way.”