Grandpa's Magic Trick by McCann Oslo for Wideroe

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Grandpa's Magic Trick

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Industry Airlines
Media Film
Market Norway
Agency McCann Oslo
Director Marius Holst
Copywriter Stein Simonsen
Producer Magnus Castracane
Production 4 1/2
Released September 2012

Awards

Cannes Lions 2013
Film Lions Product & Service; Travel, Transport & Tourism Bronze

Credits & Description

McCann Oslo and director Marius Holst pull a rabbit from a hat with this deceptively simple commercial for Widerøe airlines. Beautiful scenery, amazing acting, stunning cinematography—and a wonderfully subtle message. Flying is magical. So is this spot.
Widerøe. All of Norway. All the time. New commercial by McCann Oslo, produced by 4 1/2 and director Marius Holst. The song is Youth, played by Daughter.
Agency: McCann Oslo
Client: Widerøe Airlines
Copywriter: Stein Simonsen
Art director: Torstein Greni
Agency producer: Beril Holte Rasmussen
Account director: Janne Espevalen
Project manager: Camilla von Borcke
Planner: Svein Sælid
Production Company: 4 ½
Director: Marius Holst
Director of Photography: John Andreas Andersen
Producer: Magnus Castracane
Editing and Post Production Company: Storyline
Music: Daughter
Brief Explanation
On a remote Norwegian farm, a little boy begs his grandfather to "do it again?" - it being a magic trick he has perfected thanks to Widerøe, Norway's first airline and its frequent and punctual flights to small towns and villages all over the rugged country. The grandfather keeps resisting ?until suddenly he begins furiously rubbing his hands together, puts his hands to his mouth, and - to the little boy's excitement - appears to blow out one of Widerøe's planes.