LANDING STRIP by Backyard, J. Walter Thompson New York for Wilkinson Sword

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LANDING STRIP

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Industry Shaving
Media Film
Market United States
Agency Backyard
Director Aaron Stoller
Agency J. Walter Thompson New York
Executive Creative Director Sarah Barclay
Creative Director Chris Maiorino, Mason Hedgecoth, Samira Ansari, Georgina Hofmann, Lisa Topol, Rob Omodiagbe
Account Supervisor Account Executives
Editor Tiffany Burchard @ Filmcore Editorial New York
Released April 2010

Credits & Description

Category: Internet Film
Advertiser: ENERGIZER
Product/Service: WILKINSON SWORD QUATTRO FOR WOMEN
Agency: JWT NEW YORK
Production Company: BACKYARD, Venice, USA
Date of First Appearance: Apr 1 2010
Chief Creative Officer: Co-President/Chief Creative Officer/N.a.: Ty Montague/Chief Creative Officer/Ny: Harvey Marco
Executive Creative Director: Sarah Barclay
Creative Director: Lisa Topol/Samira Ansari/Georgina Hofmann
Agency Producer: Kristen Barnard
Account Supervisor: Account Executives: Claire Capeci/Ariel Stern/Monica Lewin
Director: Aaron Stoller
Editor: Tiffany Burchard
Post Production: Spontaneous
Music: Beacon Street Studios
Planner: Jason De Turris
Director Of Photography: Jwt Director Of Integrated Production : Clair Grupp/Jwt Director Of Production: Matthew Anderson
Editing Company: No. 6

English Description
Wilkinson Sword’s trimmer/shaver allows women to trim and shape the hair “down there” into many shapes. The Neighborhood is a parody of the naive, classic serial sitcom. Each episode revolves around one specific euphemism/metaphor (e.g. the landing strip).