Under The Skin by McCann London for Wimbledon

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Under The Skin

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Industry Sports Teams & Events
Media Film
Market United Kingdom
Agency McCann London
Chief Creative Officer Laurence Thomson, Rob Doubal
Creative Director Rob Webster, Alexei Berwitz
Creative Jess Mallett, Lottie Sole
Production Friends Electric
Released June 2017

Credits & Description

Category: Recreation, Leisure, sports
Brand: Wimbledon
Media: Film/ TV
Country: United Kingdom
Agency: McCann London
Production: Friends Electric
Country: United Kingdom
Director: Lawrence Bennett
Director: Kye Dorricott
Director: Tom Flavelle
Director: Luke Gibbard
Director: Jack Straw
Director: Lucas Zanotto
Chief Creative Officer: Rob Doubal
Chief Creative Officer: Laurence Thomson
Creative Director: alexei berwitz
Creative Director: rob webster
Creative: Jess Mallet
Creative: Lottie Sole
Producer: Lisa Hill
Producer: Doireann de Buitléar
Producer: Angelica Polonczyk
Producer: Orlaith Turner
Executive Producer: Alex Webster
Executive Producer: Clare Sullivan
Managing Partner – Kate Modeland & James Latham
Account Director – Tommy Smith
Senior Account Manager – Christos Cardovillis
Planner – Emily Ellis
Project Manager – Amy Murphy
Head of Integrated Production – Sergio Lopez
Business Affairs Executive Producer – Nicholas Mugridge
Production Assistant - Maryam Anibaba
Motion Capture - Dave Fiala and Simon Legrand
Date: June, 2017
Description:
This film focuses on the unique way that Wimbledon collects and uses data.
The All England Club, Wimbledon, is launching a series of content films created by McCann London to bring to life its 'In Pursuit of Greatness' campaign, focusing on what make the tournament so unique. The global brand campaign communicates the special characteristics of The Championships to audiences around the world. The two new content films, 'Under The Skin' and '140 Years', which will run across TV and social media globally.