Flip by Doner, Story for JBL

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Industry Business equipment & services
Media Film
Market United States
Agency Doner
Director Blair Hayes
Executive Creative Director Murray White
Creative Director Prentice Howe, Kenneth Spera
Account manager Kevin Weinman
Agency Story
Released March 2013

Credits & Description

Category: Home electronics
Brand: HARMAN
Agency: Doner
Country: United States of America
Each spot in JBL's new campaign from Doner opens on Maroon 5 in what appears to be a live performance of their new hit song Daylight. However, when the camera pulls back, it reveals that the performance is actually happening on a playback device. The device varies with each spot with two cellphones, a tablet and a television featured each spot also promotes a different type of wireless speaker.

Category: Home electronics
Client: HARMAN
Agency: Doner
Production: Story
Country: United States of America
Director: Blair Hayes
Chief Creative Officer: Rob Strasberg
Executive Creative Director: murray white
Creative Director: Kenneth Spera
Creative Director: Prentice Howe
Agency Executive Producer: Laurie Irwin
Account manager: Kevin Weinman
Doner: Brian Dooley, SVP/Director of Broadcast and Motion Content; Jim Vassallo, sr. v.p./brand leader.
STORY. Blair Hayes, director/cameraman; Mark Androw and Cliff Grant, executive producers; Rick Rosemeyer, producer; Mary Langenfeld, head of production.
The Underground at Doner, Detroit, MI. Kurt Richie, editor.