Never The Same-Sloth Bear Cubs by Wongdoody for Woodland Park Zoo

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Never The Same-Sloth Bear Cubs

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Industry Zoos
Media Film
Market United States
Agency Wongdoody
Director Crush Cuts
Creative Director Monkey Watson, Gary Thomas
Copywriter Peter Trueblood
Account Supervisor Heidi Brown
Illustrator Ashley Barron
Released May 2013

Awards

Ciclope US/Europe, 2013
Animation 2D Bronze

Credits & Description

A new spot from Toronto-based design and animation studio Crush, via Wong, Doody, Crandall, Wiener, Seattle, for the Woodland Park Zoo.
WDCW Seattle and Woodland Park Zoo wanted to produce two commercials that presented zoo in a new and unique way. Crush came forward with a design package that drew from classic illustration techniques but developed a look that was very contemporary.
Crush designer Jullian Ablaza worked with illustrator Ashley Barron, developing the look of the animals and their environments. The environments needed to be simple but compliment the animals to flow from scene to scene. Crush Senior Designer and Animator Yoho Hang Yue put together the animation, and created the entire project in After Effects, adding textures to the final piece.
"We wanted a very tactile, traditional feel," said Gary Thomas, Creative Director, Crush. "The end result was very close to that but allowed for a lot of flexibility. The team at WDCW were a dream to work with, we are incredibly pleased with the final result."
Crush http://www.crushinc.com
Wong, Doody, Crandall, Wiener http://wdcw.com
Title: "Never The Same - Soth Bear Clubs"
Client: Woodland Park Zoo, Seattle
Director, Marketing & Corporate Relations: Jim Bennett
Agency: Wong, Doody, Crandall, Wiener, Seattle
Creative Director: Monkey Watson
Copywriter: Peter Trueblood
Art Directors: Caitlin Finn, Daoust Huertas
Sr. Graphic Designer: Ramon Vasquez
Producer/EP: Steph Huske
Account Supervisor: Heidi Brown
Design and Animation: Crush
Director: Crush
Creative Director: Gary Thomas
Senior Designer & Animator: Yoho Yue
Designer & Illustrator: Jullian Ablaza
Illustrator: Ashley Barron
Senior Producer: Janice Rebelo
Executive Producer: Jo-ann Cook