CARTASI FOR INTEGRATION DAY by Saatchi & Saatchi Milan for Coordown Onlus

Adsarchive » Film » Coordown Onlus » CARTASI FOR INTEGRATION DAY

CARTASI FOR INTEGRATION DAY

Pin to Collection
Add a note
Industry Public awareness
Media Film
Market Italy
Agency Saatchi & Saatchi Milan
Released June 2012

Awards

Cannes Lions 2012
Film Lions Public Awareness Messages Gold

Credits & Description

Type of entry: Product & Service
Category: Public Awareness Messages
Advertiser: COORDOWN ONLUS
Product/Service: WORLD DOWN SYNDROME DAY
Agency: SAATCHI & SAATCHI Milan, ITALY
Advertiser COORDOWN ONLUS
Product WORLD DOWN SYNDROME DAY
Entrant SAATCHI & SAATCHI Milan, ITALY
5 of 5 Campaign
Type of Entry: Product & Service
Category: Public Awareness Messages
Title: CARTASI FOR INTEGRATION DAY
Advertiser/Client: COORDOWN ONLUS
Product/Service: WORLD DOWN SYNDROME DAY
Entrant Company: SAATCHI & SAATCHI Milan, ITALY
DM/Advertising Agency: SAATCHI & SAATCHI Milan, ITALY


Brief Explanation
The CoorDown organization campaigns for the integration of people with Down Syndrome in society and, in particular, the work environment.

On the 21st of March 2012, on World Down Syndrome Day, we promoted the importance of integration in an exceptional way. On that day, alternative versions of the commercials of some of the most well known national and international brands were broadcast on tv. During filming, we had shot alternative scenes in which an original actor was substituted by an actor with Down Syndrome.