Worldsteel Film Ice Hockey's Elite Steel Edge by Specialist

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Ice Hockey's Elite Steel Edge

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Industry Sports Teams & Events, Industrial & Agriculture
Media Film
Market Sweden
Agency Specialist
Released February 2017

Credits & Description

Media: Video
Country: Sweden
Client: Worldsteel
Advertising Agency: Specialist, Bristol, United Kingdom
Editor: Desmond Hinton-Beales
Published: February 2017
Brynäs IF are one of Sweden’s best ice hockey teams. We discover how combining the latest knife blade steel and the best boot innovations keep them ahead of the competition. Defenceman Ryan Gunderson, who is representing the US at the 2018 Winter Olympics in Pyeongchang, talks us through how his choice of steels impacts his performance on the ice.