WWF Film HOUR by 141/Soho Square

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Industry Environmental & Animal Issues
Media Film
Market Brazil
Agency 141/Soho Square
Director Lucas Ribeiro, Ariel Costa
Art Director Alexandre Tobio, Thiago Revite, Bob Kincey S, Luiz Zaidan
Copywriter Ignacio Carelli, Luiz Fernando Musa
Production Nitroglicerina
Production Ritmika
Released March 2011

Credits & Description

Category: Public Awareness Messages
Advertiser: WWF
Agency: 141 SOHO SQUARE
Production Company: NITROGLICERINA, São Paulo, São Paulo, BRAZIL, BRAZIL
Production Company: RITMIKA, São Paulo, São Paulo, BRAZIL, BRAZIL
Date of First Appearance: Mar 21 2011
Copywriter: Luiz Musa/Ignacio Carelli
Art Director: Bob Kincey/Luiz Zaidan/Alexandre Tobio/Thiago Revite
Agency Producer: Adriano Gomes/Kate Magnabosco
Director: Ariel Costa/Lucas Ribeiro
Sound Design/Arrangement: Henrique Tanji/Thiago Lester
Post Production: Rodrigo Angello
Account Manager: Glória Domenech

English Description
The film makes an analogy about how many hours we spend on our lives to do everyday activities, and shows that devoting only one hour to the planet is very easy. For each analogy, the bulb filament - the campaign icon - forms drawings that match the text.