WWF Film MOM by 141/Soho Square

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Industry Environmental & Animal Issues
Media Film
Market Brazil
Agency 141/Soho Square
Director Lucas Ribeiro, Ariel Costa
Art Director Alexandre Tobio, Thiago Revite, Bob Kincey S, Luiz Zaidan
Copywriter Ignacio Carelli, Luiz Fernando Musa
Production Nitroglicerina
Production Ritmika
Released March 2011

Credits & Description

Category: Public Awareness Messages
Advertiser: WWF
Agency: 141 SOHO SQUARE
Production Company: NITROGLICERINA, São Paulo, São Paulo, BRAZIL, BRAZIL
Production Company: RITMIKA, São Paulo, São Paulo, BRAZIL, BRAZIL
Date of First Appearance: Mar 17 2011
Copywriter: Luiz Musa/Ignacio Carelli
Art Director: Bob Kincey/Luiz Zaidan/Alexandre Tobio/Thiago Revite
Agency Producer: Adriano Gomes/Kate Magnabosco
Director: Ariel Costa/Lucas Ribeiro
Sound Design/Arrangement: Henrique Tanji/Thiago Lester
Post Production: Rodrigo Angello
Account Manager: Glória Domenech

English Description
The movie begins showing a trait that resembles the belly of a pregnant woman, while we listen to the announcer’s voiceover. As time passes, we see that belly was actually half of a lamp - the campaign icon.