WWF Film ONCE UPON A TREE by Marcel Paris

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Industry Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Film
Market France
Agency Marcel Paris
Director Guillaume Couret
Executive Creative Director Frederic Temin, Sebastien Vacherot, Anne De Maupeou, Veronique Sels
Art Director Dimitri Guerassimov
Copywriter Eric Jannon
Producer Laurent Sequaris, Olivier Jean, Elza Grandclemen
Production Sequencis/Wam
Released March 2011

Credits & Description

Category: Internet Film
Advertiser: WWF
Agency: MARCEL
Production Company: SEQUENCIS/WAM, Clichy, FRANCE
Date of First Appearance: Mar 23 2011
Chief Creative Officer: Anne De Maupeou/Véronique Sels/Sébastien Vacherot
Executive Creative Director: Anne De Maupeou/Véronique Sels/Sébastien Vacherot
Creative Director: Eric Jannon/Dimitri Guerassimov
Copywriter: Eric Jannon
Art Director: Dimitri Guerassimov
Advertiser's Supervisor: Jacques-Olivier Barthes
Producer: Laurent Sequaris/Olivier Jean/Elza Grandclemen
Director: Guillaume Couret
Account Manager: Blandine Mercier

English Description
People don’t pay attention to where the wood they buy comes from. Yet 40% of all furniture sold is made of illegal wood. How do we explain this ecological problem and engage people to help save the forests with donations? By letting pieces of furniture explain it themselves. We equipped wooden chairs, benches and tables with hidden speakers. We placed them in the most visited areas of Paris. As someone touches a piece of furniture, the tree it is made from begins to talk. It explains what it had to go through, emphasizing the consequences due to illegal deforestation.