WWF-Canada enlists Norman the Eco-Warrior by John St for WWF

Adsarchive » Film » WWF » WWF-Canada enlists Norman the Eco-Warrior

WWF-Canada enlists Norman the Eco-Warrior

Pin to Collection
Add a note
Industry Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Film
Market Canada
Agency John St
Art Director Denver Eastman
Copywriter Jacob Greer
Producer Shawna Mcpeek
Released September 2012

Credits & Description

Norman and WWF-Canada have teamed up to promote Loblaw Companies Limited’s commitment to sustainably source 100% of seafood sold in its retail locations by the end of 2013.

WWF-Canada enlists Norman the Eco-Warrior cat to support
sustainable seafood initiative.
Toronto, ON – September 18, 2012 – Some Canadians might not know how
important it is to choose sustainable seafood. But WWF-Canada has found
someone who does: Norman the Eco-warrior cat.
Norman and WWF-Canada have teamed up to promote Loblaw Companies
Limited’s commitment to sustainably source 100% of seafood sold in its retail
locations by the end of 2013.
Why use a cat?
“The idea that even the fish in cat food will be sustainable is a great way to
communicate the scope of the commitment,” said Stephen Jurisic, Co-
Creative Director at john st. “And who cares more about fish than a cat?”
“Canadians want sustainable seafood options, and we’re proud that Loblaw, a longtime
WWF partner, is making it easily available across the country,” said Hadley
Archer, Vice-President of Strategic Partnerships, WWF-Canada. “We hope that
Norman will encourage Canadian consumers to choose sustainably-sourced seafood
at their local grocery store, thanks to Loblaw’s world-leading commitment.”
The campaign’s centerpiece is a short online documentary that chronicles Norman’s
commitment to living a more sustainable life – one that includes upcycling, energy
and water conservation and in-home garbage sorting programs.
The film will be promoted through social media channels and leveraging WWF’s
passionate fans and followers. You can watch it on WWF-Canada’s facebook page:
http://www.facebook.com/WWFCanada “The internet is pretty big on cats, “ says
Jurisic, “if this gets half the love Ninja Kitty got, we’d be very very happy.”
john st. Team
Co-Creative Director & Partner: Stephen Jurisic & Angus Tucker
Art Director: Denver Eastman
Copywriter: Jacob Greer
Account Team: Melissa Tobenstein & Amelia MacGregor
Producer: Shawna McPeek
Production Partners: Aircastle Films, Will Beauchamp & Jamie Cussen
Sound Company: The Dark Studio, Grant Edmonds & Gabe Knox