Eko-Kom Film Surgeon Butcher by Havas Worldwide Prague

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Surgeon Butcher

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Industry Environmental & Animal Issues
Media Film
Market Czech Republic
Agency Havas Worldwide Prague
Creative Group Head Vilem Kabzan
Chief Creative Officer Eda Kauba
Executive Creative Director Eda Kauba
Creative Director Vilem Kabzan
Art Director Vilem Kabzan
Copywriter Eda Kauba
Production Creative Embassy
Director Wolfberg
Production Dream Studios
Released May 2016

Awards

Cristal Festival 2017
Film Environment and Sustainable Development Silver

Credits & Description

Advertiser: Eko-kom
Brand Name: Eko-kom
Product/service: Recycling Education
Campaign Name: Recycle, It Makes Sense
Country: Czech Republic
Agency: Havas Prague
Agency Network: Havas Worldwide
Executive Creative Director: Eda Kauba
Creative Director: Vilem Kabzan
Art Director: Vilem Kabzan
Copywriter: Eda Kauba
Production Company: Dream Studios
Film Production: Creative Embassy
Director: Wolfberg
Agency Producer: Ruben Ter-akopow
Post Production: Martin Kolejak
Creative idea explanation:
Audience are people who already sort the waste, but wrongly, for example they mix colored and white glass, which is an issue. There is a special container for colored glass and one for white glass, and they should be sorted accordingly. The TV campaign is for the Czech Republic, a market of 10 million people. The idea is: Life makes sense when everything is in its place. Recycle. It makes sense.